LIO / Art Director

I.T 21

I.T is a Hong Kong fashion conglomerate founded in 1988. It owns a number of Hong Kong brands which it retails as well as distributing European and Japanese brands such as French Connection and A Bathing Ape. It has a large presence in Asia, the only area where it does business. Idea: You have never realized how 21kg is how heavy unless you try it. 21 years of hardworking proven that passion is never settle for less.